Zippo - TV In A Card

A 45 Landscape Hard Cover TV Brochure with 7″ HD Screen

When you have an exciting new product you want to introduce to distributors and retailers, a video brochure is the perfect way to do it.  This is what Zippo did by showcasing the Mini Flex Neck Candle Lighter with a double gatefold TV in a Card.  When the sides are opened, the screen is set front and center to showcase the product, and the flaps on both sides were made with pockets so collateral material could be slipped inside.