Joe’s diverse multimedia career began in his Dallas-based photography studio where he shot over 500 advertising assignments for firms including Compaq, Exxon, Frito-Lay, Hyatt, Pepsico, Neiman Marcus and Coca-Cola Foods.  His photographic skills brought him to Nashville, where as director and cinematographer he helped produce music videos and TV shows for Country and Contemporary Christian, Clint Black, Wynonna, Allison Krauss, Billy Dean, McBride & The Ride, NewSong, Kenny Rogers and Willie Nelson, and several Christmas specials for St. Jude Children’s Research Hospital with supermodel host Cindy Crawford. Joe’s diverse list of production assignments have included commercials with Dwight Howard of the L.A. Lakers for Adidas, interviews with football great Joe Namath for Yahoo Sports, direct-response television spots for Launch-DRTV, and a documentary for rock music legends The Doobie Brothers. Joe’s added several full-time senior writer/producer and creative director positions, for television networks including the Shop At Home Network, ReacTV, and AquaMarine Partners.